So you can always know what's going on, and see the progress of your site's performance over time.
We use Google's tool for tracking and analyzing site performance and stats to identify trends and opportunities in how site visitors interact with your site.
We use Google Analytics to get a current view of your site's performance, and to track the shift in site stats once our SEO work kicks into high gear. In addition, we'll use the platform's robust reporting options to generate customized weekly and monthly reports on your site's performance.
So you can always know what's going on, and see the progress of your site's performance over time.