How to Raise Social Media Engagement?

Know the Best Time to Post Your Content

If you're a start-up company and are still growing your follower count, it's best to set your posting schedule on the hours where most people use their phones. If you use Facebook and Instagram, the best times to post are before work-8 to 9 AM, and during lunch-1 to 3 PM. When it comes to the days in a week, you can reach a maximum number of post views on Instagram from Monday to Friday at 11 AM, Facebook from Tuesday to Friday during lunchtime, and Tik tok every morning from 8 to 11 except Mondays and Fridays.

Know Your Followers Demographics

‍

One advantage of using social media is its ability to offer you the demographics of your followers. Facebook, Instagram, and You tube are three of the most popular social media platforms that provide an account's followers' sex, location, age, and occupation. Once you know this information, you can now create compelling content that would invite more of the majority demographics to your page. For example, if your product is a lip gloss, your target demographic would be individuals interested in makeup. So, your social media posts should contain enticing and relatable content and offers for them.

Post on a Platform that Suits Your Business

Different social media platforms can offer various benefits to your engagement. If you would like to raise public awareness for your business, TikTok, Facebook, and Google My Business would do the job. If your products are clothing and beauty related, then Instagram and You tube can offer paid ads that can boost your engagements by showing your business to users in the same algorithm; and thus, would more likely inquire on your account.

Host Games and Contests with Prizes

Who wouldn't want to try their luck on a free contest and get a product in return? Hosting social media contests is a common tactic for small businesses to increase their account exposure and followers in less than a week. You can make the rules of your game engagement-based to increase the number of new account visits to your page. If the contest goes well, you can even get some followers to post free endorsements or reviews of your products. Here are some ideas on what mechanics to use if you want to increase engagement:

• Follow, tag several friends, and comment on a post from your account to be counted as one entry.
• One dollar for one slot in a wheel of fortune and get a chance to win a product of your choice.
• Receive a discount for your next purchase once your friend also buys a product using a referral code the account gives to you.

Collaborate with Social Media Influencers

Influencers have a big following on their account, which means more people see their every post. Although they may ask you to send a fee for every posting, once they feature your business through their account, you can expect more inquiries, views, and sales coming from their followers. You could also monitor which of your customers came from their referral by giving a specific discount code that an influencer announces to their fans to use once they buy any of your products. If you don't want to spend expenses, you can also send your PR packages to these influencers in exchange for a quick Facebook, TikTok, or Instagram feature. This tactic could also work since they will be tagging your account in the post.

Social Media Strategies

Social media platforms have become integral in our everyday lives. Your engagements will determine how well your business is possibly getting sales. Although you may get an endless number of sales daily, raising social media engagements can boost these numbers up by increasing your business exposure. It takes a lot of time, effort, and strategizing to get your desired results in a period, but with consistency and polite treatment towards your followers, your business will grow in no time.